Who to work in trading after university. Trading: what kind of profession is it?

Who to work with and how to apply their accumulated professional experience, they already decide on their own. The next step in the career of a sales representative may be the position of supervisor. This is the name given to heads of sales departments and immediate supervisors of sales representatives. Conclusions As you can see, the specialty “Trading Business” is suitable for people with good organizational skills. Professional specialists in this field are relatively rare, and their work is highly valued. Therefore, for those who are interested in rapid career growth and decent pay for their work, it is really worth making an effort to study the intricacies of this profession.

Specialty "commercial business" (bachelor's degree)

carry out re-accounting and inventory, write off expired goods, organize a warehouse;
conduct a demand study and forecast it for future purchases;
regulate pricing in the store;
use the studied principles of advertising for activities, compose ad texts, choose the direction of an advertising campaign depending on the activities of the company and its financial capabilities;
be able to apply product standards, technical regulations, legal documentation;
conduct negotiations with partners, taking into account the interests of the organization, draw up and conclude contracts.

Graduates can also find themselves in research activities (market analysis, development of methods for assessing competitiveness and business efficiency), or in trade forecasting and analytics.

5.38.03.07 merchandising - where to work after a bachelor’s degree

Acquired profession: what to work with If a student does not plan to continue his studies, he has the opportunity to choose a job to his liking from several main specialties:

broker (representative and intermediary trading services);
entrepreneur (private merchant, hired specialist);
product quality control specialist;
company sales representative;
product or service sales manager;
customer relations specialist;
merchandiser, merchandiser.

A sales manager will always find something to do in a single store (to begin with), then you can continue to work in a company that owns a network of retail outlets.

Specialty “commercial business”: what to work after university

Trade specialists who are well versed in management, economics, logistics, and oriented in marketing have become in demand after the country’s transition to market relations. Now in any area of business, and especially in the non-ferrous metals market, on stock exchanges, and in banks, graduates trained in new programs who are able to evaluate the quality characteristics of goods and conclude transactions are valued.
To work in this field, communication skills and the ability to interact in a “person-to-person” connection are required. Brief description of the specialty Bachelors in the field of “Trading” study theoretical material and methodological developments on organizing the process of international and domestic trade, creating trade turnover between companies.

Practice will help you get comfortable in planning trading operations and concluding transactions in various areas of activity on the market.

Specialty: “commercial business”. what to do after graduation?

Attention

By analyzing the properties of a product, they identify its assortment, conduct a commodity examination, compare it in terms of competitiveness with similar products and carry out work to promote it. A merchandising manager manages inventory and flows. Analyzing the already established assortment, he identifies consumer needs for goods that have not yet appeared in it, communicates with suppliers, draws up documentation for the supply and sale of goods.

Subjects of coursework: In the discipline “Commodity research and examination of homogeneous groups of non-food products” for students of the specialty “Commodity research and examination of goods” In the discipline “Commodity research and examination of homogeneous groups of non-food products” for students of the specialty “Commodity research and examination of goods”: Commercial information and its protection .

Is it worth studying to become a merchandiser?

Subjects studied by students An important role for the student's future professional work will be played by marketing, economics and the functioning of an organization, commercial and trading activities, accounting, innovations in trade, the basics of pricing, and commodity science. To improve the level of a specialist, a complex of subjects is studied that are necessary for him in one way or another: the basics of advertising and management, trade law, computer systems, psychology.
Training: acquired knowledge and skills After completing a bachelor's degree in the specialty "Trading", the specialist has knowledge of economics, including the organization of trade transactions in an enterprise, the basics of accounting, the principles of profitability and commercial activity, legal regulation of the profession (the ability to work with basic documents, apply them in practice).

Specialty "commodity science"

Large universities in the capital In Moscow, prestigious educational institutions provide training in the specialty.

There is a noticeable shortage of specialists who have a diploma in the specialty “Commercial Business”. Who to work in this specialty and why completely diverse organizations require specialists, let's try to figure it out in this article.

Education

They can tell you what the specialty “Commercial Business” is and what to do after graduation at the Open Day of the nearest educational institution. Usually, such events are attended not only by university representatives, but also by senior students, and even former graduates come. They can tell you in more detail how to get a diploma in Commerce, who to work for, and what organizations a young specialist should confidently join. And teachers will tell you how you can enroll in this specialty.

If a future student is interested in this profession, he can enroll in the Faculty of Commerce. The student will be able to be told who to work and what to study already in the first year. When entering a university or college, applicants take exams such as:

Russian language;
mathematics;
social science.

Education

To obtain a diploma in the specialty “Commercial Business”, you need to study for at least three years at a college or technical school, and at least 5 years at a full-time university. Part-time studies last a year longer. But already in their senior years, students can try to get a job in the specialty “Commercial Business”. Whom to work with, everyone decides for themselves. Typically, students are offered minor or low-paying positions. But in a good company, responsible and executive employees rarely stay in low-paid jobs. Perhaps your career growth will begin with the position of a sales agent or merchandiser.

First profession

In senior years or after graduation, a young specialist must clearly understand the basics of the profession in the specialty “Commercial Business”. Who you can work for can be easily determined by the labor market in each individual region of the country. The standard demand for specialists in this profession is traditionally very high. After all, professional salespeople who are able to evaluate the quality of a product and see its prospects are valued in any company. And the ability to sell goods is the main goal of a businessman who has received an education in the specialty “Trading”. Where to work later, after receiving your diploma, you can decide based on the availability of vacancies on the labor market. Employment in large trading companies will be especially successful.

Career

As a rule, heads of sales departments prefer to hire specialists with experience for management positions. But young people can also make their way in life. As statistics show, it is trade workers who quickly take off in their careers and achieve high positions and salaries. This is due to the fact that sales specialists bring direct profit to the company, and the quality of their work is reflected in the income of all employees. And although the profession of a sales representative is not very highly paid at first, it provides good practical knowledge and invaluable experience in communicating with people. Of course, it is important to put into practice all the knowledge that was acquired while studying the discipline “Trading”.

Who to work with

Reviews from yesterday's students and employers indicate that most often senior students or recent graduates start working as merchandisers or sales representatives. Further career growth allows you to occupy positions:

Skills

The main skills and abilities required for the holder of a diploma in the specialties “Commerce” or “Trading” are as follows:

Required knowledge

As can be seen from this short list of requirements, a young specialist must be able to work with people and documents, have an understanding of the legal side of the transaction, and must also calculate the real profit from a particular trade agreement. Read contracts and predict the consequences of fulfilling or failing to fulfill one or another clause. Before concluding a contract, it would be useful to find out whether the future client has all the permits and whether they are drawn up correctly.

In addition, knowledge of accounting is necessary, because the sales representative not only signs contracts with clients, but also ensures that there are no overdue debts on the accounts for goods or services received. The so-called “receivables” is the main indicator of the effectiveness of a sales agent - after all, it is important not only to sell your product, but also to receive money for it. To do this, you need to have a good understanding of people and understand how to work with them.

Much greater freedom of action in any trading company is given to established employees with a good track record, who have long ago received a diploma in the specialty “Trading Business”. Who to work with and how to apply their accumulated professional experience, they already decide on their own. The next step in the career of a sales representative may be the position of supervisor. This is the name given to heads of sales departments and immediate supervisors of sales representatives.

conclusions

As you can see, the specialty “Trading Business” is suitable for people with good organizational skills. Professional specialists in this field are relatively rare, and their work is highly valued. Therefore, for those who are interested in rapid career growth and decent pay for their work, it is really worth making an effort to study the intricacies of this profession.

Over the past few years, trade in Russia and the post-Soviet countries has seen unprecedented growth. The symbiosis of knowledge of economic processes, modern technologies and the ability to optimize resources provides the company with prosperity and profit.

The main task of a commercial specialist is to do everything possible to achieve the success of the company in a fierce market competition. You can use your skills in large wholesale and retail companies, logistics centers, retail outlets and insurance companies. Practice shows that the trading profession allows you to use your knowledge base to organize your own business.

The following universities prepare specialists in the field of trade:

Moscow State University of Technology and Management named after K.G. Razumovsky;
Moscow State Institute of International Relations;
Russian Economic University named after. G.V. Plekhanov;
National Research University of Technology;
Russian Academy of National Economy and Public Administration;
Russian State Social University.

Trade specialty: necessary skills

Upon graduation from a university, a specialist has knowledge in the field of economics, marketing, management, accounting, the basics of enterprise functioning and pricing.

To understand what kind of trading profession this is, let’s highlight the basic skills for successful work:

formation of a product range;
accounting for the quantity and quality of products;
identification of possible defects and counterfeits by the appearance and characteristics of the product;
planning, executing and controlling the physical movement of goods;
establishing optimal prices for goods and services;
improving the level of customer service;
studying the current legislative framework related to trade;
carrying out inventory, identifying shortages;
constant analysis of customer requirements and needs in a certain market segment;
searching for new clients and markets, concluding contracts, monitoring their implementation;
The trade specialty obliges the employee to develop advertising campaigns, come up with promotions and bonuses.

Profession trading: career growth

Universal economic training and knowledge of the peculiarities of modern markets open up broad prospects for trading specialists.

A graduate can realize himself in various fields and positions, among which the most popular are:

broker (intermediary functions between seller and buyer);
Sales Representative;
Account Manager, Supply and Sales;
merchandiser, supervisor.

Do not miss:

Graduates of the specialty trade business do not experience any particular difficulties in finding employment. Today there are enough vacancies open on the labor market that a person without work experience can apply for. The starting salary is naturally modest. However, trading is one of the few professions that allows you to achieve quick results with the help of perseverance, determination and desire to work.

The functions of a trade organization specialist may vary depending on the state and scale of the company’s activities. He can deal with logistics, control the division, and take part in the hiring of managers and employees of the trade department.

You can start your career as a regular cashier in a store. After some time, diligent employees will be promoted, up to the manager of the retail chain. Salaries largely depend on the region, on average they range from 20-80 thousand rubles.

Previously, this state standard had the number 351300 (according to the Classifier of directions and specialties of higher professional education)

MINISTRY OF EDUCATION OF THE RUSSIAN FEDERATION

STATE EDUCATIONAL

STANDARD

HIGHER PROFESSIONAL EDUCATION

Speciality

Qualification: commerce specialist

Introduced from the moment of approval

Moscow 2000

GENERAL CHARACTERISTICS OF THE SPECIALTY

351300 COMMERCIAL (trading business)

The specialty was approved by order of the Ministry of Education of the Russian Federation on March 2, 2000 No. 686

Graduate qualification: Commerce Specialist.

The standard period for mastering the basic educational program for graduate training in specialty 351300 Commerce (trade business) for full-time study is 5 years.

Qualification characteristics of the graduate.

A commerce specialist is a specialist in organizing processes related to the purchase and sale, exchange and promotion of goods from producers to consumers in order to satisfy consumer demand and make a profit.

The area of professional activity of a commerce specialist is the sphere of commodity circulation.

The objects of commerce, as a professional activity of graduates, are goods. A product should be understood as products from branches of material and intangible production that enter the market for purchase, sale or exchange (consumer goods, goods for industrial and technical purposes, services, real estate, securities, loans, spiritual-informational, intellectual products, etc. ).

The graduate must be prepared to perform the following types of professional activities:

commercial and organizational;
scientific research;
design and analytical.

Specific types of activities are determined by the content of the educational professional program developed by the university.

Graduates can work in educational institutions in accordance with the established procedure.

A commercial specialist must be prepared to solve the following professional tasks:

a) commercial and organizational activities:

selection of goods and formation of product assortment, selection of buyers and suppliers;
planning and organizing processes for purchasing and selling goods;
organization of commercial settlements;
organization of product distribution and creation of a sales promotion system;
inventory management;

b) research activities:

research and analysis of commodity markets;
research of the range and competitiveness of goods;
research and modeling of business technologies;
analysis and evaluation of the effectiveness of commercial activities;
research into information and methodological support for commercial activities in order to optimize it;

c) design and analytical activities:

designing information support for commercial activities;
forecasting commodity market conditions;
forecasting and design of product range;
forecasting and developing a strategy for the commercial activity of an enterprise in the product market;
designing promotion processes and selling goods on the market;
forecasting the results of an enterprise's commercial activities.

1.4. Opportunities for continuing education

A graduate who has mastered the basic educational program of higher professional education in specialty 351300 Commerce (trading business) is prepared to continue his education in graduate school.

2. REQUIREMENTS FOR THE LEVEL OF PREPARATION OF THE APPLICANT

2.1. The applicant’s previous level of education is secondary (complete) general education.

2.2. The applicant must have a state-issued document on secondary (complete) general education or secondary vocational education, or primary vocational education, if it contains a record of the bearer receiving secondary (complete) general education, or higher vocational education.

3. GENERAL REQUIREMENTS FOR THE BASIC EDUCATIONAL PROGRAM FOR PREPARING A GRADUATE IN A SPECIALTY

351300 COMMERCIAL (trading business)

3.1. The main educational program for training a commerce specialist is developed on the basis of this state educational standard and includes a curriculum, programs of academic disciplines, programs of educational and practical training.

3.2. Requirements for the mandatory minimum content of the basic educational program for training a commercial specialist, the conditions for its implementation and the timing of its development are determined by this state educational standard.

3.3. The main educational program for graduate training consists of disciplines of the federal component, disciplines of the national-regional (university) component, disciplines of the student’s choice, as well as elective disciplines. Disciplines and courses of the student's choice in each cycle must meaningfully complement the disciplines specified in the federal component of the cycle.

3.4. The main educational program for training a commerce specialist should include the student studying the following cycles of disciplines and final state certification:

GSE cycle – general humanitarian and socio-economic disciplines;

cycle EH – general mathematical and natural science disciplines;

OPD cycle – general professional disciplines;

DS cycle – specialization disciplines;

FTD cycle – electives.

4. REQUIREMENTS FOR THE MANDATORY MINIMUM CONTENT OF THE BASIC EDUCATIONAL PROGRAM FOR GRADUATE PREPARATION IN SPECIALTY 351300 COMMERCE (trading business)

	Name of disciplines and their main sections	Total hours

	General humanitarian and socio-economic disciplines
	Federal component
	Foreign language Specifics of articulation of sounds, intonation, accentuation and rhythm of neutral speech in the target language; the main features of the complete pronunciation style, characteristic of the field of professional communication; reading the transcription. Lexical minimum in the amount of 4000 educational lexical units of a general and terminological nature. The concept of differentiation of vocabulary by areas of application (everyday, terminological, general scientific, official and other). The concept of free and stable phrases, phraseological units. The concept of the main methods of word formation. Grammatical skills that provide general communication without distorting the meaning in written and oral communication; basic grammatical phenomena characteristic of professional speech. The concept of everyday literary, official business, scientific styles, and the style of fiction. Main features of the scientific style. Culture and traditions of the countries of the language being studied, rules of speech etiquette. Speaking. Dialogue and monologue speech using the most common and relatively simple lexical and grammatical means in basic communicative situations of informal and official communication. Fundamentals of public speech (oral communication, report). Listening. Understanding dialogic and monologue speech in the field of everyday and professional communication. Reading. Types of texts: simple pragmatic texts and texts on broad and narrow specialty profiles. Letter. Types of speech works: abstract, abstract, theses, messages, private letter, business letter, biography.
	Physical Culture Physical culture in general cultural and professional training of students. Its socio-biological foundations. Physical culture and sport as social phenomena of society. Legislation of the Russian Federation on physical culture and sports. Physical culture of the individual. Basics of a healthy lifestyle for a student. Features of using physical education means to optimize performance. General physical and special training in the physical education system. Sport. Individual choice of sports or physical exercise system. Professional applied physical training of students. Fundamentals of self-study methods and self-monitoring of the state of your body.
	National history Essence, forms, functions of historical knowledge. Methods and sources of the study of history. Concept and classification of historical source. Domestic historiography in the past and present: general and special. Methodology and theory of historical science. The history of Russia is an integral part of world history. Ancient heritage in the era of the Great Migration. The problem of ethnogenesis of the Eastern Slavs. The main stages of the formation of statehood. Ancient Rus' and nomads. Byzantine-Old Russian connections. Features of the social system of Ancient Rus'. Ethnocultural and socio-political processes of the formation of Russian statehood. Acceptance of Christianity. Spread of Islam. The evolution of East Slavic statehood in the 11th-12th centuries. Socio-political changes in Russian lands in the XIII-XV centuries. Rus' and the Horde: problems of mutual influence. Russia and the medieval states of Europe and Asia. Specifics of the formation of a unified Russian state. The rise of Moscow. Formation of a class system of society organization. Reforms of Peter I. Age of Catherine. Prerequisites and features of the formation of Russian absolutism. Discussions about the genesis of autocracy. Features and main stages of economic development of Russia. Evolution of forms of land ownership. The structure of feudal land tenure. Serfdom in Russia. Manufacturing and industrial production. The formation of industrial society in Russia: general and special. Social thought and features of the social movement in Russia in the 19th century. Reforms and reformers in Russia. Russian culture XIX century and its contribution to world culture. Role XX centuries in world history. Globalization of social processes. The problem of economic growth and modernization. Revolutions and reforms. Social transformation of society. The clash of tendencies of internationalism and nationalism, integration and separatism, democracy and authoritarianism. Russia at the beginning of the twentieth century. The objective need for industrial modernization in Russia. Russian reforms in the context of global development at the beginning of the century. Political parties of Russia: genesis, classification, programs, tactics. Russia in conditions of world war and a national crisis. Revolution of 1917. Civil war and intervention, their results and consequences. Russian emigration. Socio-economic development of the country in the 20s. NEP. Formation of a one-party political regime. Education of the USSR. Cultural life of the country in the 20s. Foreign policy. The course towards building socialism in one country and its consequences. Socio-economic transformations in the 30s. Strengthening the regime of Stalin's personal power. Resistance to Stalinism. USSR on the eve and in the initial period of the Second World War. The Great Patriotic War. Socio-economic development, socio-political life, culture, foreign policy of the USSR in the post-war years. Cold War. Attempts to implement political and economic reforms. Scientific and technological revolution and its influence on the course of social development. USSR in the mid-60s-80s: the growth of crisis phenomena. Soviet Union in 1985-1991 Perestroika. The 1991 coup attempt and its failure. Collapse of the USSR. Belovezhskaya agreements. October events of 1993 The formation of a new Russian statehood (1993-1999). Russia is on the path of radical socio-economic modernization. Culture in modern Russia. Foreign policy activity in a new geopolitical situation.
	Cultural studies Structure and composition of modern cultural knowledge. Culturology and philosophy of culture, sociology of culture, cultural anthropology. Culturology and cultural history. Theoretical and applied cultural studies. Methods of cultural studies. Basic concepts of cultural studies: culture, civilization, morphology of culture, functions of culture, subject of culture, cultural genesis, dynamics of culture, language and symbols of culture, cultural codes, intercultural communications, cultural values and norms, cultural traditions, cultural picture of the world, social cultural institutions, cultural self-identity, cultural modernization. Typology of cultures. Ethnic and national, elite and mass culture. Eastern and Western types of cultures. Specific and “middle” cultures. Local cultures. The place and role of Russia in world culture. Trends in cultural universalization in the global modern process. Culture and nature. Culture and society. Culture and global problems of our time. Culture and personality. Enculturation and socialization.
	Political science Object, subject and method of political science. Functions of political science. Political life and power relations. The role and place of politics in the life of modern societies. Social functions of politics. History of political doctrines. Russian political tradition: origins, sociocultural foundations, historical dynamics. Modern political science schools. Civil society, its origin and features. Features of the formation of civil society in Russia. Institutional aspects of politics. Political power. Politic system. Political regimes, political parties, electoral systems. Political relations and processes. Political conflicts and ways to resolve them. Political technologies. Political management. Political modernization. Political organizations and movements. Political elites. Political leadership. Sociocultural aspects of politics. World politics and international relations. Features of the world political process. National-state interests of Russia in the new geopolitical situation. Methodology for understanding political reality. Paradigms of political knowledge. Expert political knowledge; political analytics and forecasting.
	Jurisprudence State and law. Their role in the life of society. Rule of law and normative legal acts. Basic legal systems of our time. International law as a special system of law. Sources of Russian law. Law and regulations. System of Russian law. Branches of law. Tort violation and legal liability. The importance of law and order in modern society. Constitutional state. The Constitution of the Russian Federation is the fundamental law of the state. Features of the Federal structure of Russia. The system of government bodies in the Russian Federation. The concept of civil legal relations. Individuals and legal entities. Ownership. Obligations in civil law and liability for their violation. Inheritance law. Marriage and family relations. Mutual rights and obligations of spouses, parents and children. Responsibility under family law. Employment agreement (contract). Labor discipline and responsibility for its violation. Administrative offenses and administrative liability. Concept of crime. Criminal liability for committing crimes. Environmental law. Features of legal regulation of future professional activities. Legal basis for the protection of state secrets. Legislative and regulatory acts in the field of information protection and state secrets.
	Psychology and pedagogy Psychology: subject, object and methods of psychology. The place of psychology in the system of sciences. History of the development of psychological knowledge and main directions in psychology. Individual, personality, subject, individuality. Psyche and body. Psyche, behavior and activity. Basic functions of the psyche. Development of the psyche in the process of ontogenesis and phylogenesis. Brain and psyche. Structure of the psyche. The relationship between consciousness and the unconscious. Basic mental processes. Structure of consciousness. Cognitive processes. Feeling. Perception. Performance. Imagination. Thinking and intelligence. Creation. Attention. Mnemonic processes. Emotions and feelings. Mental regulation of behavior and activity. Communication and speech. Psychology of Personality. Interpersonal relationships. Psychology of small groups. Intergroup relations and interactions. Pedagogy: object, subject, tasks, functions, methods of pedagogy. Main categories of pedagogy: education, upbringing, training, pedagogical activity, pedagogical interaction, pedagogical technology, pedagogical task. Education as a universal human value. Education as a sociocultural phenomenon and pedagogical process. Educational system of Russia. Goals, content, structure of lifelong education, unity of education and self-education. Pedagogical process. Educational, educational and developmental functions of training. Education in the pedagogical process. General forms of organization of educational activities. Lesson, lecture, seminar, practical and laboratory classes, debate, conference, test, exam, elective classes, consultation. Methods, techniques, means of organizing and managing the pedagogical process. The family as a subject of pedagogical interaction and the sociocultural environment of education and personality development. Management of educational systems.
	Russian language and culture of speech Styles of modern Russian language. Vocabulary, grammar, syntax, functional and statistical composition of book speech. Conditions for the functioning of spoken speech and the role of extra-linguistic factors. Linguistic and extralinguistic factors of public speech. Sphere of functioning, species diversity, linguistic features of official business style. Interpenetration of styles. Specificity of elements of all language levels in scientific speech. Genre differentiation, selection of linguistic means in a journalistic style. Features of oral public speech. The speaker and his audience. Main types of arguments. Preparation of a speech: choosing a topic, purpose of speech, searching for material, beginning, development and completion of speech. Basic techniques for searching for materials and types of auxiliary materials. Verbal presentation of a public speech. Clarity, information content and expressiveness of public speech. Language formulas of official documents. Techniques for unifying the language of official documents. International properties of Russian official business writing. Language and style of administrative documents. Language and style of commercial correspondence. Language and style of instructional and methodological documents. Advertising in business speech. Rules for document preparation. Speech etiquette in a document. Basic units of communication (speech event, speech situation, speech interaction). Normative, communicative, ethical aspects of oral and written speech. Speech culture and improvement of literate writing and speaking (literary pronunciation, semantic stress, word order functions, word usage). Nonverbal means of communication. Speech norms for educational and scientific fields of activity.
	Sociology Background and socio-philosophical premises of sociology as a science. Sociological project of O. Comte. Classic sociological theories. Modern sociological theories. Russian sociological thought. Society and social institutions. World system and processes of globalization. Social groups and communities. Types of communities. Community and personality. Small groups and teams. Social organization. Social movements. Social inequality, stratification and social mobility. The concept of social status. Social interaction and social relationships. Public opinion as an institution of civil society. Culture as a factor of social change. Interaction of economics, social relations and culture. Personality as a social type. Social control and deviation. Personality as an active subject. Social changes. Social revolutions and reforms. Social progress concept. Formation of the world system. Russia's place in the world community. Methods of sociological research.
	Philosophy Subject of philosophy. The place and role of philosophy in culture. The formation of philosophy. Main directions, schools of philosophy and stages of its historical development. The structure of philosophical knowledge. The doctrine of being. Monistic and pluralistic concepts of being, self-organization of being. Concepts of material and ideal. Space, time. Movement and development, dialectics. Determinism and indeterminism. Dynamic and statistical patterns. Scientific, philosophical and religious pictures of the world. Man, society, culture. Human and nature. Society and its structure. Civil society and the state. A person in a system of social connections. Man and the historical process: personality and masses, freedom and necessity. Formational and civilizational concepts of social development. The meaning of human existence. Violence and non-violence. Freedom and responsibility. Morality, justice, law. Moral values. Ideas about the perfect person in different cultures. Aesthetic values and their role in human life. Religious values and freedom of conscience. Consciousness and cognition. Consciousness, self-awareness and personality. Cognition, creativity, practice. Faith and knowledge. Understanding and explanation. Rational and irrational in cognitive activity. The problem of truth. Reality, thinking, logic and language. Scientific and extra-scientific knowledge. Scientific criteria. The structure of scientific knowledge, its methods and forms. The growth of scientific knowledge. Scientific revolutions and changes in types of rationality. Science and technology. The future of humanity. Global problems of our time. Interaction of civilizations and future scenarios.
	Economy Introduction to economic theory. Good. Needs, resources. Economic choice. Economic relations. Economic systems. The main stages in the development of economic theory. Methods of economic theory. Microeconomics. Market. Supply and demand. Consumer preferences and marginal utility. Demand factors. Individual and market demand. Income effect and substitution effect. Elasticity. Proposal and its factors. Law of Diminishing Marginal Productivity. Effect of scale. Types of costs. Firm. Revenue and profit. The principle of profit maximization. Proposal from a perfectly competitive firm and industry. Efficiency of competitive markets. Market power. Monopoly. Monopolistic competition. Oligopoly. Antimonopoly regulation. Demand for factors of production. Labor market. Labor supply and demand. Wages and employment. Capital market. Interest rate and investment. Land market. Rent. General balance and well-being. Income distribution. Inequality. Externalities and public goods. The role of the state. Macroeconomics. National economy as a whole. Circulation of income and products. GDP and ways to measure it. National income. Disposable personal income. Price indices. Unemployment and its forms. Inflation and its types. Economic cycles. Macroeconomic equilibrium. Aggregate demand and aggregate supply. Stabilization policy. Equilibrium in the commodity market. Consumption and savings. Investments. Government spending and taxes. Multiplier effect. Fiscal policy. Money and its functions. Equilibrium in the money market. Money multiplier. Banking system. Money-credit policy. Economic growth and development. International economic relations. Foreign trade and trade policy. Payment balance. Exchange rate. Features of the transition economy of Russia. Privatization. Forms of ownership. Entrepreneurship. Shadow economy. Labor market. Distribution and income. Transformations in the social sphere. Structural changes in the economy. Formation of an open economy.

	General mathematics and natural sciences
	Federal component
	Mathematics Analytical geometry and linear algebra. Differential and integral calculus. Rows. Differential equations. Elements of probability theory. Mathematical methods in economics: linear and dynamic programming; queuing theory; game theory; elements of graph theory.
	Computer science The concept of information, general characteristics of the processes of collecting, transmitting, processing and storing information; hardware and software tools for implementing information processes; models for solving functional and computational problems; algorithmization and programming; high level programming languages; Database; software and programming technologies; local and global computer networks. Fundamentals of protecting information and information constituting state secrets; information security methods. Computer workshop.
	Modern natural science concept Natural science and humanitarian cultures; scientific method; history of natural science; panorama of modern natural science; development trends; corpuscular and continuum concepts of describing nature; order and disorder in nature; chaos; structural levels of matter organization; micro-, macro- and mega-worlds; space, time; principles of relativity; principles of symmetry; conservation laws; interaction; short-range, long-range; state; principles of superposition, uncertainty, complementarity; dynamic and statistical patterns in nature; laws of conservation of energy in macroscopic processes; principle of increasing entropy; chemical processes, reactivity of substances; internal structure and history of the geological development of the earth; modern concept of development of geospheric shells; lithosphere as the abiotic basis of life; ecological functions of the lithosphere: resource, geodynamic, geophysical-geochemical, geographical shell of the Earth; features of the biological level of organization of matter; principles of evolution, reproduction and development of living systems; the diversity of living organisms is the basis for the organization and stability of the biosphere; genetics and evolution; person: physiology, health, emotions, creativity, performance; bioethics, man, biosphere and cosmic cycles: noosphere, irreversibility of time, self-organization in living and inanimate nature; principles of universal evolutionism; the path to a unified culture.
	National-regional (university) component
	Disciplines and courses of the student's choice, established by the university

	General professional disciplines
	Federal component
	Economic theory Subject of economic science; introduction to economics: prerequisites for the formation and development of the market, division of labor, property relations, competitive market; the unity of cost, value and price in the theories of labor value, costs and factors of production, utility, supply and demand; money, monetary circulation and monetary policy. Demand, consumer choice, costs and supply; enterprise and forms of competition; types of market structures: perfect competition, monopoly, monopolistic competition, oligopoly; factor markets and income distribution; economics of agricultural and natural resources. National economy, aggregate supply and demand, price level, fiscal policy; macroeconomic problems of inflation and unemployment; main macroeconomic schools; macroeconomic equilibrium and economic growth; government regulation, fiscal and monetary policy; socio-economic well-being and inequality; economic systems and their transition; general theoretical models of socio-economic systems and their national characteristics; world economy.
	Statistics General theory of statistics: subject, method and tasks; observation; information; summary of observation materials; groupings and grouping characteristics; generalizing statistical indicators in analysis and forecasting; the use of average values, variation indicators, sampling, index, graphical methods, as well as the study of the dynamics of commercial activity. Business statistics: statistical study of trade in goods and services; inventory statistics and turnover; statistical study of prices and pricing in commerce; business infrastructure statistics; commerce finance statistics; statistics of investments in commerce; statistics of labor and consumer services in commercial activities. Statistical methods for assessing and forecasting commercial activities.
	Accounting, audit The essence of accounting; enterprise balance sheet; accounting: cash and settlements; industrial stocks; fixed assets and intangible assets; capital and financial investments; finished products and their sales; funds, reserves and loans; and analysis of financial results and use of profits; financial statements; principles of production accounting. Accounting on a personal computer. International accounting. Auditing activities. Auditing firms. Legal basis of audit.
	Finance, money circulation and credit. The essence and role of finance. Financial system. Finance of business entities. Budget. Off-budget funds. Insurance. Credit and banking system. Money-credit policy. Methods of regulating money turnover. Cash and non-cash transactions. Forms of credit relations. Financial market.
	Enterprise economy Organizational and legal forms of enterprises. Enterprise resources: fixed assets, working capital, personnel. Economic basis for the development of commercial enterprises. Enterprise in the system of market relations. Main indicators of enterprise development: turnover, profit. Composition and structure of trade turnover, patterns of development. Commodity support of trade turnover, commodity resources. Sources of income. Distribution costs at the enterprise. Costs and costs of products and services. Cost structure and optimization. Taxes and tax system. Prices and pricing. Planning of income and expenses. The influence of the external environment on the economic indicators of the commercial activity of an enterprise. Commercial risk. Enterprise survival. Profit and profitability. Efficiency of functioning of a commercial enterprise. Economic analysis of the commercial activities of an enterprise.
	Management Concept, essence, patterns, principles and main categories of management. Evolution of management concepts. History and features of Russian management. Organization as a management system, life cycle and types of organizations, strategic management of an organization. Formal and informal groups in an organization. Management functions (planning, organization, motivation, control), their relationship and dynamics. Types of organizational management structures, principles of designing the management structure of organizations. Management methods: economic, organizational and administrative, social and psychological. Management decisions: requirements for decisions, stages of adoption, performance assessment. Principles for designing optimal labor motivation systems. Forms of power and influence. Basic theories of leadership, organic functions of a leader. Self-management. Adapting leadership styles to business situations. Managing conflicts, stress and change. Assessment of management effectiveness.
	Marketing Essence, goals, basic principles and functions of marketing. The evolution of marketing development. Marketing concept. Marketing environment and its structure. Consumer priority. Marketing research. Segmentation. Selecting the target market. Marketing strategies. Marketing mix: product, price, distribution, promotion. Management of marketing activities. Marketing plan system. Marketing assessment and control. Organization of marketing services. Areas of application of marketing. Marketing and society.
	Business Basics Commercial activity. Concept. Subject and method. Objects and subjects. Areas of application. History of development in Russia and abroad. Role in the preparation of a certified commerce specialist. Methodological foundations: goals and objectives, structure and content; factors determining the development of commercial activities, methods of research, organization and modeling. Components of commercial activity: research of commodity markets, selection of goods and formation of an assortment, determination of volumes of purchases and sales of goods, conducting commercial negotiations, concluding sales contracts; commercial settlements, purchase and delivery of goods; formation and planning of inventory, organization and management of the processes of commodity distribution and sale of goods; service maintenance. State regulation and regulation of commercial activities of enterprises by industry and application. Financial and logistical support for commercial activities. Sources of development. Results of commercial activities.
	Exchange business Commodity exchanges and their activities in the market. History of the development of exchange trading and its trends. Exchange as one of the forms of organized market. Types of exchanges. Regulation of exchange activities. Management bodies and organizational structure of the commodity exchange. Exchange transactions, their essence. Hedging. Brokerage firm, its place on the stock exchange. Organization of exchange trading and its participants. Exchange commodity. The economic role of commodity exchanges and analysis of their activities. Material and technical support of commodity exchanges. Stocks and bods market. Securities as exchange commodities. Organization of exchange trading in securities. Foreign exchange market and foreign exchange transactions. Organization of commercial activities by brokerage firms in the securities market.
	Organization and technology of foreign trade operations The nature of foreign trade operations and its types. Organizational forms of international trade (IT) in raw materials, finished products, and results of intellectual activity. Transactions of purchase and sale of goods and services. Stages of preparation and organization of the transaction. Organizational and legal forms of participants in international commercial transactions. Agents-intermediaries in the international market. International transport operations. Basic transport terms of delivery. Transport conditions of purchase and sale contracts. Services related to transport operations. Management of cargo transportation of foreign economic complex. Basic transport documentation in foreign economic relations.
	Standardization, metrology and certification Basics of standardization. Fundamentals of metrology. Basics of certification. Regulatory documents and organization of work on standardization, ensuring uniformity of measurements and certification. State control and supervision of compliance with the requirements of state standards, metrological norms, rules of mandatory and voluntary certification. Responsibility for violation of regulatory requirements. Certification of products and services. Certification of quality systems. International cooperation in the field of standardization, metrology and certification.
	Commodity research and examination of goods Commodity research: basic concepts, goals and objectives. The use value of a product as a subject of merchandising. The relationship between use and exchange value. Fundamental commodity characteristics as important criteria for the competitiveness of goods. Commodity research methods: systematic approach, classification and coding of goods. Classifiers. Assortment of goods: types, properties, indicators, methods of formation and management. Assortment policy. Quality: properties, indicators, their classification, quality assessment. Consumer properties: nomenclature, indicators, methods for their determination. Safety and environmental friendliness. Factors that shape and maintain quality: raw materials, production technologies, packaging, labeling, transportation and storage. Quality control. Product information and its importance in commercial activities. Expertise: concept, goals and objectives. Identification and falsification of goods. Types and methods of examination. Organization and procedure. Documenting. Assortment, quality and expertise of individual product groups.
	Organization, technology and enterprise design Commercial enterprises, their types, types, functions. Trade and technological process. Features of its organization and management. The importance of individual components of the trade and technological process in the organization and design of wholesale, retail trade enterprises and various trade and intermediary structures. Labor organization and management in enterprises. Principles, norms and methods of designing commercial enterprises, organizing their construction and major repairs. Technical equipment. Operating rules and safety standards. Occupational Safety and Health.
	Commercial law The subject and its significance in commercial activities; commercial entities; the most important types of contracts; non-contractual obligations; settlement and credit legal relations; legal protection of property; legal relations of commercial entities with government authorities and management; Legal basis of foreign trade turnover: concept; sources; legal basis for the mechanism for its implementation; legal status of Russian and foreign subjects of foreign trade turnover; legal regulation of export and import of goods; foreign economic transactions; contracts for the international purchase and sale (supply) of goods; legal regulation of customs affairs; procedure for resolving disputes between participants in foreign economic relations.
	Information technologies in commercial activities General information about information technologies, their use in commercial activities; basic principles, methods and properties of information technologies, their effectiveness; automated workstations (AWS), their local networks; spreadsheets, databases and data banks, their use in commercial information systems; integrated information systems in commercial activities, problem-oriented application software packages by industry and field of activity; expert systems and decision support systems, modeling and forecasting in commercial activities. National and international information networks and their interaction. Electronic data interchange. International information exchange system.
	National-regional (university) component
	Disciplines and courses of the student's choice, established by the university (faculty)

	Specialization disciplines
	Federal component
	Organization of commercial activities of enterprises (by industry and application) Organizational and legal forms of functioning of enterprises by industry and area of application. Organization of commercial services and management of commercial activities of enterprises. Information support for commercial activities. Supply planning, sales and organization of commercial activities in industrial enterprises, agriculture and other areas. Sales promotion. Features of the organization and management of commercial activities of wholesale and retail trade enterprises, trade and intermediary structures. Features of the formation of an assortment, organization of purchases, supplies, product distribution and sale (marketing) of goods, service in enterprises in sectors of the national economy and areas of commercial activity. Models for constructing and conducting commercial activities of enterprises. Commercial innovation. Analysis and strategic planning of the commercial activities of an enterprise. Organization of commercial activities in the market infrastructure (real estate, banks, insurance and leasing companies, engineering, know-how, etc.).
	Transport support for commercial activities The current state of the Russian transport system. Transport security and transport management system. Freight transportation. Railway transport. Automobile transport. Sea transport. Inland water transport. Air Transport. Pipeline transport. Specialized and non-traditional modes of transport. Industrial transport. Planning and organization of transportation. Economic indicators for assessing transport performance. Principles and methods of choosing transport. Direct intermodal transport and its efficiency. Container and package transportation. Freight transportation costs and transport tariffs. Continuous cold chain (CCC). Isothermal wagons and containers. Organization of transportation of perishable goods. Transportation of perishable goods on sea vessels
	Commercial logistics Concept, method and functions of logistics. Forecasting logistics requirements. Strategy and planning in commercial logistics. Purchasing logistics, wholesale logistics. Storage and warehouse processing system. Service in commercial logistics. Inventory Management. Transport services. Information support for logistics. Mediation in logistics. Control and management in commercial logistics. Features of logistics in industry areas.
	Customs Customs business in the Russian Federation. Legal basis of organization and activities. Cooperation of the customs service with countries near and far abroad in the field of customs affairs. Basics of customs regulation of the passage of goods across the border. Issues of registration as participants in foreign economic relations, admission and declaration of goods, movement across the border, the procedure for filling out a customs declaration, customs payments, licensing and quotas for export and import operations. The specifics of customs regulation of certain issues: organization and operation of customs warehouses, the procedure for the import and export of goods for processing, features of the legal regulation of issues of clearance and declaration of certain goods. Issues of customs control within the CIS member states.
	National-regional (university) component
	Electives
	Military training

Total hours of theoretical training - 8154

Practices

- 756 hours - 8910 hours 5. TIMELINES FOR COMPLETING THE BASIC EDUCATIONAL PROGRAM FOR GRADUATE TRAINING IN SPECIALTY 351300 COMMERCE (trade business)

5.1. The duration of mastering the basic educational program for graduate training in full-time study is 260 weeks, including:

theoretical training, including student research work, workshops, including laboratory, as well as examinations

sessions, 187 weeks;

Internships - at least 14 weeks,

including:

educational and orientation - 2 weeks,

production - 12 weeks

Final state certification, including preparation and defense of final qualifying work for at least 9 weeks;

Vacations (including 8 weeks of postgraduate leave) no more than 50 weeks.

5.2. For persons with secondary (complete) general education, the time frame for mastering the basic educational program for graduate training in full-time and part-time (evening) and part-time forms of education, as well as in the case of a combination of various forms of education, is increased by the university to one year relative to the normative period established by p. 1.2 of this state educational standard.

5.3. The maximum volume of a student's academic workload is set at 54 hours per week, including all types of his classroom and extracurricular (independent) educational work.

5.4. The volume of a student's classroom work during full-time study should not exceed an average of 27 hours per week during the period of theoretical study. At the same time, the specified volume does not include mandatory practical classes in physical education and classes in elective disciplines.

5.5. In case of full-time and part-time (evening) training, the volume of classroom training must be at least 10 hours per week.

5.6. When studying by correspondence, the student must be provided with the opportunity to study with a teacher for at least 160 hours per year.

5.7. The total amount of vacation time in the academic year should be 7-10 weeks, including at least two weeks in the winter.

6. REQUIREMENTS FOR THE DEVELOPMENT AND CONDITIONS OF IMPLEMENTATION OF THE BASIC EDUCATIONAL PROGRAM FOR GRADUATE TRAINING IN SPECIALTY 351300 COMMERCE (trading business)

6.1. Requirements for the development of a basic educational program for training a commerce specialist

6.1.1. A higher education institution independently develops and approves the main educational program of the university for preparing a graduate on the basis of this state educational standard.

Disciplines of the student's choice are mandatory, and elective disciplines provided for by the curriculum of a higher educational institution are not mandatory for the student to study.

Coursework (projects) are considered as a type of academic work in the discipline and are completed within the hours allocated for its study.

For all disciplines and practices included in the curriculum of a higher educational institution, a final grade must be given (excellent, good, satisfactory, unsatisfactory, or passed, not passed).

Specializations are part of the specialty within which they are created, and involve obtaining more in-depth professional knowledge, skills and abilities in various fields of activity within the profile of this specialty.

In basic educational programs that have the words “by industry” or “by type” in their names, the specifics of training for a particular industry or type are taken into account primarily through specialization disciplines.

6.1.2. When implementing the main educational program, a higher education institution has the right

change the amount of hours allocated for mastering educational material for cycles of disciplines - within 5%;

form a cycle of humanitarian and socio-economic disciplines, which should include, from the eleven basic disciplines given in this state educational standard, the following 4 disciplines as mandatory: “Foreign language” (in the amount of at least 340 hours), “Physical education” (in volume of at least 408 hours), “National History”, “Philosophy”. The remaining basic disciplines can be implemented at the discretion of the university. At the same time, it is possible to combine them into interdisciplinary courses while maintaining the required minimum content. If disciplines are part of general professional or special training (for humanitarian and socio-economic areas of training (specialties)), the hours allocated for their study can be redistributed within the cycle.

Classes in the discipline “Physical Education” in part-time (evening), part-time and external forms of study can be provided taking into account the wishes of students;

To teach general humanitarian and socio-economic disciplines in the form of original lecture courses and various types of collective and individual practical classes, assignments and seminars according to programs developed at the university itself and taking into account regional, national-ethnic, professional specifics, as well as research preferences teachers who provide qualified coverage of the subjects of the cycle disciplines;

establish the required depth of teaching of individual sections of disciplines included in the cycles of humanitarian and socio-economic, mathematical and natural science disciplines, in accordance with the profile of the cycle of specialization disciplines;
When forming the main educational program, the university (faculty) is obliged to highlight:
for each natural science discipline (for full-time study) at least 50% of the labor intensity for classroom lessons with students, of which

laboratory work (workshop) at least 30% of the hours; as part of the national-regional (university) component, allocate half the number of hours to disciplines of the student’s choice;

establish the names of specializations in the specialties of higher professional education, the names of specialization disciplines, their volume and content, in excess of that established by this state educational standard, as well as the form of control over their mastery by students;
implement the basic educational program for training a commerce specialist in a shortened time frame for students of a higher educational institution who have a secondary vocational education in the relevant profile or a higher vocational education. The reduction in terms is carried out on the basis of the existing knowledge, skills and abilities of students acquired at the previous stage of professional education. In this case, the duration of training must be at least three years. Studying in a shorter period of time is also allowed for persons whose level of education or abilities are a sufficient basis for this.

6.2. Requirements for staffing the educational process

The implementation of the main educational program for training a commerce specialist should be ensured by teaching staff who, as a rule, have a basic education corresponding to the specialist’s training profile and are systematically engaged in scientific and/or scientific-methodological activities; Teachers of special disciplines, as a rule, must have an academic degree and/or sufficient experience in the relevant professional field.

6.3. Requirements for educational and methodological support of the educational process

The implementation of the main educational program for training a commerce specialist should be ensured by each student’s access to library funds and databases, the content corresponding to the full list of disciplines of the main educational program, the availability of teaching aids and recommendations for all disciplines and for all types of workshops, coursework and diploma design, practices, as well as visual aids, audio, video and multimedia materials.

Laboratory workshops should be provided in the following disciplines: Standardization, metrology and certification, Commodity research and examination of goods.

The information base should ensure the training of a highly qualified specialist and include: professional magazines (Kommersant, Demand, Foreign Trade, etc.), modern educational computer programs in this specialty and the necessary educational and methodological literature according to the lists recommended by the UMO.

The library collection must contain textbooks, teaching aids, and methodological instructions for all disciplines of the curriculum in an amount of at least 0.5 copies per student.

6.4. Requirements for material and technical support of the educational process

A higher educational institution implementing the main educational program for training a commerce specialist must have a material and technical base that meets current sanitary and technical standards and ensures all types of laboratory, practical, disciplinary and interdisciplinary training and research work for students provided for by the model curriculum.

6.5. Requirements for organizing practices

There are two types of internship: educational and introductory and industrial. The content, goals and objectives of each type of practice are determined in the relevant programs, which are developed by the graduating departments, coordinated with related departments and approved by the Faculty Councils.

Educational and introductory practice is carried out at leading enterprises in the industry.

Industrial practice should be carried out at enterprises that correspond to the profile of specialist training, have qualified personnel to manage the practice, and the appropriate material, technical and information base.

7. REQUIREMENTS FOR THE LEVEL OF PREPARATION OF A GRADUATE IN SPECIALTY 351300 COMMERCE (trade business)
7.1. Requirements for the professional preparedness of a specialist

A graduate of the specialty Commerce (trade business) must be able to solve problems that correspond to his qualifications specified in paragraph 1. 2 of this state educational standard.

A commercial specialist should know:

fundamentals of humanitarian, socio-economic, mathematical and natural science disciplines for solving professional, social, scientific and pedagogical problems;
information and methodological support for commercial activities;
methods of research, analysis and forecasting of commodity markets and product range;
features of business technology modeling;
technology for forming a product range and methods for its optimization;
the process of purchasing goods: sources of supply of goods, systems for selecting suppliers, the procedure for concluding and executing sales contracts;
procedure for placing orders and settlements with suppliers;
methods for determining the volume of purchases and supplies of goods and methods of their delivery;
regulatory documents regulating the rules of transportation, acceptance, warehousing, storage, sale of goods and provision of services;
components of the commodity distribution system, their essence, conditions, features of organization, functioning and ways to minimize distribution costs;
types of inventory, ways of their formation, accounting and control, methods of planning, optimization and management;
forms and methods of selling goods, determining and forecasting its volume;
trade and technological processes in commercial activities, features of their organization and management;
organizational structure of the enterprise, the procedure for interaction of the commercial service with other departments;
methods for determining and ways to ensure the effectiveness of an enterprise’s commercial activities;
types of commercial projects and innovations, the procedure for their development and use for the development of commercial activities;

should be able to:

create an information base for organizing commercial activities;
create a product range;
organize work with suppliers and buyers;
organize and manage the processes of purchase and sale and exchange of goods;
manage inventory;
apply sales promotion methods (sales);
analyze commercial activities and determine their effectiveness;
model and design commercial activities.

7.2. Requirements for the final state certification of a specialist

7. 2. 1. The final state certification of a graduate includes a final qualifying work and a state exam, which reveals theoretical preparation for solving professional problems.

7. 2. 2. Requirements for a specialist’s final qualifying work

The final qualification work of a commerce specialist is carried out with the aim of establishing the graduate’s skills and abilities and represents a complete development in which one or another specific practical problem of commercial activity is solved in accordance with clause 1.3.

7. 2. 3. Requirements for the state exam

The final interdisciplinary exam is conducted in a set of disciplines that provide the basis for professional training, in order to determine whether the graduate’s knowledge meets the requirements of the State Standards in specialty 351300 Commerce (trade business).

COMPILERS:

Educational and methodological association for education in the field of commerce

The state educational standard for higher professional education was approved at a meeting of the Council of the Educational and Methodological Association for Education in the Field of Commerce on December 2, 1999.

Chairman of the UMO Council ____________ N.P. Vashchekin

Deputy Chairman of the UMO Council ___________ S.M. Samarina

AGREED:

Department of Educational Programs and Higher Standards

and secondary vocational education ___________ G.K. Shestakov

Head of Department ____________ T.E. Petrova

liberal arts education

Employee,

supervising this specialty __________ M.G. Platonov

Trading business (Marketing in trade)

Bachelor direction "Trading" according to the profile "Marketing in trading activities" prepares for the following types of professional activities: trade and technology; organizational and managerial; logistics; research and design.

Are you familiar with the names of such great marketers as Philip Kotler, Jack Trout, Peter Drucket, Sergio Ziman? Or the names of our successful compatriots, such as Igor Mann, Egor Yakovlev, Mikhail Dymshits? All these people are marketers. All of them are the arbiters of the destinies of huge corporations, the most famous companies with mega-brands.

If you feel talented and want to become one of the famous marketers, then this specialty is for you! Marketing is a versatile activity. If you are an analyst, an artist, a mathematician, and a poet at the same time, then this specialty is for you!

The interest of young people in this specialty is understandable. After all, a future specialist is, first of all, a specialist with a basic mathematical and solid economic education.

Applicants take the Unified State Exam in Russian language, mathematics and social studies.

Profile “Marketing in trading activities” enables students to gain extensive knowledge by combining fundamental training in economics with thorough scientific training in market research and company operating patterns.

Marketers are equally well versed in the problems of modern market relations, consumer requirements and companies’ capabilities to satisfy them, the interaction of an enterprise with market players, and patterns of interaction between structural divisions in a company that ensure increased efficiency of the enterprise.

Graduates have the skills of strategic, economic and operational planning in a market economy, analysis and coordination of the activities of all enterprise structures, taking into account changes in market conditions; have experience in using key marketing tools to regulate enterprise strategy in a competitive environment.

This knowledge and skills of graduates of this specialty allow them to apply for prestigious jobs in serious organizations. Marketers are in stable demand in the labor market, having good prospects for further professional and career growth.

In the process of passing practices students learn to analyze the market situation, ensure the competitiveness of promoted goods and services; use information technology to solve marketing problems; determine the degree of financial stability of the enterprise and its business activity, the efficiency of business activities; develop a product policy of an enterprise (organization); choose the right goals, methods and pricing strategies for domestic and international markets; develop a strategy for the sales activities of an enterprise (organization); create a communications system to promote goods and services, shape the image of the enterprise.

Employment opportunities for marketers are very extensive: they can carry out their professional activities as managers and specialists of marketing services of enterprises, commercial organizations of legal forms and companies; product group and brand managers; sales promotion managers; sales department managers; employees in marketing research departments, advertising agencies, federal and regional chambers of commerce and industry, administration property management services, centers for the examination of goods and projects, marketing services of various firms and companies.

According to a study by the Ministry of Labor of the Russian Federation, by 2020 marketing specialists will be among the five most scarce specialties on the labor market in Russia.

Help on Tele2, tariffs, questions