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The article is intended for those who are interested in the life of Diana Shurygina, who has sharply gained popularity.

For those who are completely unaware of who Diana Shurygina is (#on the bottom), and why she is popular, I hasten to tell you this information, and also, for those who are simply interested in this person, I can tell you in more detail.

First, let's find out who she is and what Diana Shurygina is?!

Diana Shurygina- this is a typical girl from the province who became widely known on the Internet and on television due to a case in which she allegedly became a victim of rape on the “registration”. Immediately after the incident, Diana wrote a statement to the police against the rapist, who turned out to be Sergei Semyonov. Further, the incident began to be discussed on the TV show “Let Them Talk,” and then the Internet picked it up and began to actively discuss it. A division of opinions occurred almost immediately: some criticized Diana and did not believe her, others defended and sympathized with her. As a result, against the backdrop of a surge in popularity, the girl, without hesitation, created a YouTube channel and began to energetically develop her new image.

On the bottom Diana Shurygina

Why "On the Bottom"?! Where does this even come from?! Is this a meme?

On the Internet you can now find jokes and memes that use the text “On the Bottom”; the culprit of this phenomenon is Diana Shurygina. Are you interested in learning more about where it came from?! We tell you:

In the first episode of the program "Let Them Talk" (which started all the hype with the new Internet star) Diana, in a dialogue with the guests of the program, answers the question “How much and what did she drink that day,” where she gives the answer in the text that she drank a little vodka, several plastic cups and emphasizes a couple of times "ON THE BOTTOM"This is where the new Internet meme #nadoshke originates. We looked at this in more detail.

An excerpt of the video thanks to which this meme “On the bottom” was born

Visiting Diana Shurygina. General information about Diana

After the introduction, I would like to delve into more detailed aspects of the Diana Shurygina phenomenon. Together we will look at all the parts of the Let Them Talk program in which our heroine took part, look at her on social networks, photographs, bright moments on the Internet (for example, conflicts with bloggers), etc.

All parts of the program Let them talk to Shurygina

I would like to start, as they say, from the very beginning, which began with the popular program on Russian TV - “Let them talk.”

“The Shurygina Phenomenon” became so popular on the Internet that in order to maintain high television ratings it was enough to simply broadcast it. This was done, so much so that as many as 5 issues were published with her! FIVE!

• Let them talk - In the midst of a party. Part 1. Issue dated January 31, 2017

• Let them talk - In the midst of a party. Continuation. Part 2. Issue dated February 20, 2017

• Let them talk - In the midst of a party. Continuation. Part 3. Issue dated 02/21/2017

• Let them say - #nadonyshke: how Diana Shurygina became an Internet star. Part 4. 03/06/2017

• Let them talk. #nadonyshke: how Diana Shurygina became an Internet star. Part 5. Issue dated 03/07/2017

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What does it mean that there is a program on television in which a girl is raped, and this program has a very high rating?

This means that the audience is hooked and there is demand. And if there is demand, it means that advertisers and producers have already taken up this topic.

If any of you have not yet heard about what is happening (and I doubt that there are many), then I will briefly introduce you to what is happening.

For more than a month now, the scandalous story of the double rape of 17-year-old Diana Shurygina has not abated on our country’s television screens.

Her fame grew thanks to showman Andrei Malakhov and his program “Let Them Talk,” in which, in my opinion, they have already filmed 5 episodes about this story.

This topic aroused such interest because the girl, as it turned out, herself leads an indecent lifestyle, and her alleged rapist was sentenced to 8 years in a maximum security colony.

Now the name of Diana Shurygina has become so popular that everyone is trying to make money and promote themselves from it. Social networks are flooded with jokes and posts on this topic, she can safely be awarded the title “Queen of Memes,” and her famous phrase “at the bottom” simply blew up the network.

So let's figure out what's really going on.

Rape victim or successful project?

After the double rape of minor Diana in a country house, only one rapist was convicted.

What happened to the second one, why isn’t he serving his sentence with his comrade?

History is silent.

After the release of the first program “Let Them Talk,” the Internet literally exploded because Diana’s behavior was, to put it mildly, strange. She laughs and smiles throughout the broadcast; judging by her behavior, it’s hard to even think that she’s been through such stress.

In my opinion, this story is a well-thought-out plan to promote the new “star” of Russian YouTube.

Everyone understands perfectly well that the entrepreneurs who have been at the helm of television for decades and making ratings programs are much more experienced in, as they say in the program itself, “cutting down the hype.”

“Cutting the hype” in the slang of young people and in the field of PR means causing a heated discussion around something, promoting it, raising its popularity.

In my opinion, this is one hundred percent falsification.

Everything is thought out and done very competently. Judge for yourself.

Diana Shurygina how it really happened

In the first part of the program, Diana is deliberately created to create an image that evokes mistrust.

There is an uproar and heated discussion. People begin to tear their throats, foaming at the mouth, to prove that one or the other side of the conflict is right.

The PR process has started.

On this wave, the second and then the third part of the program with our heroine comes out, and oops, this is not at all what TV viewers expected.

Now Diana appears before us in a new image, completely opposite to the image in the first gear. If in the first part she had beautiful hair, makeup and a relaxed smile on her face throughout the entire program.

Then the second issue begins with the tears of Diana Shurygina, in the image of a sweetly injured and defenseless girl. And I thought that she had no emotions at all.

So here it is. These two parts are aimed at arousing pity for poor Dianochka.

This is the situation. Due to mass persecution, our victim and her family cannot live a normal life - her father had slashed tires, her mother was beaten, Diana is being threatened.

And all Internet users who have at least once reposted memes with her participation or simply expressed their negative opinion about this situation are to blame for all of this. We all automatically become accomplices.

Of course, the audience has a subconscious feeling of guilt against this background, which makes them feel sorry for the heroine and, as a result, accept the situation.

How much does Diana Shurygina earn?

At the end of the program, Andrei Malakhov gives her advice: start a channel on YouTube, redirect interest in your person in the right direction, and you will become a blogger. Well, as compensation for everything that is happening.

And hello, new internet star.

By the way, the newly minted star already has more than 300,000 subscribers on her Youtube channel and 1,200,000 subscribers on Instagram. Diana Shurygina gathered such an audience in just a couple of weeks!

Even the stars of the reality show Dom-2 got their farts, Ksenia Borodina, for example.

An entire episode (the fourth in a row) of Malakhov’s program was dedicated to this, where its popularity was discussed throughout the entire program.

But the saddest thing is that in the future no one will remember how it became so popular!

“Rape” by Diana Shurygina: who benefits from it?

As I wrote above, I believe that this whole situation is a well-thought-out successful project.

If you read Ryan Holiday's book “Trust me. I lie!", you will understand that there are plenty of similar situations and strategies in the field of information PR.

In his book, he talks about the secret techniques of media manipulators to direct online traffic and public attention for the sake of their own profit or political interests.

You will open your eyes to how they work, how many lies and made-up stories we pass through ourselves and how reality is actually distorted.

But even if I'm wrong, and this whole story is actually real. In any case, it is so promoted that one after another, business ideas arise that allow it to be monetized.

Head of the Center for Legal and Psychological Assistance in Extreme Situations Mikhail Vinogradov in an interview with the magazine"URA.RU" stated that the first people to benefit from this story are Diana’s parents.

“It is obvious that these far from rich people saw an opportunity to make good money from a scandal involving their own daughter. As cynical as it sounds, this all looks a lot like business. Sorry, but victims of rape don’t behave like that - they try in every possible way to hide from everyone, and don’t run with the whole family to federal channels,” Vinogradov said.

Secondly, this is beneficial to the TV channel and the “Let Them Talk” program itself. The rating of Malakhov’s program soared, reached cosmic heights and pulled the entire First Channel with it.

In the fourth broadcast of the program, the following figure was announced: 13,000,000 views of the first broadcast with the participation of Diana Shurygina. This rating broke all records.

World FamousThe fast food restaurant chain Burger King also decided not to miss the opportunity. The company began using the image of Diana with her famous “On the Bottom” gesture in its new advertising.

Some visitors reacted negatively to such a promotion, but many began to joke in response: “The first burger is 8 years old.”, the second one is free,” similar comments were left by social network users.

Bloggers and PR Shurygina

And how many bloggers have gained publicity due to this program and the situation in general.

For example, the now famous (with the help of the Let Them Talk program) blogger, Nikolai Sobolev, the audience of subscribers grew three times after participating in the program.

A certain Nikita Filimonov is a native of Ulyanovsk,sells tours to Diana Shurygina's places in her hometown.

People create fake pages with her name on Instagram to gain followers, whose audience often reaches a million.

And now Shurygina is beginning to be viewed as a celebrity, a media personality. She receives offers to act in films and photo shoots. She creates groups on social networks and films videos starring herself. T-shirts with her image appear.

So the potential of this rape has not yet been exhausted - neither for show business, nor for advertisers. Here is an example that I wrote about above; not long ago Burger King made such a poster. More than 300,000 burgers were sold in a couple of days.

However, it is terrible to know that nowadays people make money from such stories. One gets the feeling that our society is no longer interested in anything other than an inflated rating. Well, on the other hand, what people want is given to them. Meat and blood. Spectacle. TV series are no longer in fashion!

By the way, in the previous article we already discussed several methods. Of course not so tough)

That's all I wanted to say. Take care of yourself and your loved ones!

On the bottom- a meme phrase said by the heroine of the “Let Them Talk” program Diana Shurygina, who showed with her fingers how much vodka she drank at the party where she was raped. It actually means an insignificant amount of something or a moral failure.

Origin

On January 31, 2017, 17-year-old Diana Shurygina from Ulyanovsk made her first appearance in the “Let Them Talk” program on Channel One. The girl talked about an incident at a party where she was raped by 21-year-old Sergei Semenov, who was subsequently sentenced to 8 years (after an appeal, the sentence was changed to 3.5 years).

Diana said that she drank vodka that evening and when asked by one of the guests how much she drank, the girl answered “A little” and “On the bottom” and showed the amount with her fingers. Thus a new meme was born.

Meme popularity

Shurygina herself largely contributed to the popularization of the meme. The girl called the first video that she published on her YouTube channel “On the Bottom.”

Also, when she attended a charity event in the Moscow office of Mail.ru, Shurygina repeated her signature gesture in almost all photographs with famous bloggers.

Just barely, like a cat cried, a cat cried, with a little finger, a little, with a sparrow's nose, with a gulkin's nose, a little, with a little finger Dictionary of Russian synonyms. on the bottom adverb, number of synonyms: 9 to spare (27) ... Synonym dictionary

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Not enough, not enough, dissatisfied, poor, meager. One, two (one, the other) and I got it wrong. Ah, strength in a nutshell! completely exhausted. Wing. I don’t have enough money, not enough, just barely enough. It’s like the cat cried a little wine here. There is no end to the suitors: once again and... ... Synonym dictionary

See little... Dictionary of Russian synonyms and similar expressions. under. ed. N. Abramova, M.: Russian Dictionaries, 1999. to live in poverty, not enough; one can count one another, you can count it on your fingers, it’s worth a penny, it’s a cat’s lick, you can count it on your fingers,... ... Synonym dictionary

With a gulkin's nose, with a sparrow's nose, on the bottom, the cat cried, little Dictionary of Russian synonyms. how the cat cried adverb, number of synonyms: 5 the cat cried (17) ... Synonym dictionary

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On the bottom, just enough, a little, the cat cried, little, a penny, the size of a little finger, the size of a gulkin’s nose, the size of a sparrow’s nose Dictionary of Russian synonyms. on the little finger adverb, number of synonyms: 9 to spare (27) ... Synonym dictionary

A little, a drop, a drop (in the sea). A tiny bit, a little bit, a little bit, a tiny bit, a little bit, a little bit, two three. In the arrangement of the hut for the overnight stay of strange people, one could already see a drop of care for one’s neighbor, a drop of compassion for him, a drop of thought about him. Ch... ... Synonym dictionary

For a penny, for a little finger, with a little finger, a little, shorter than a sparrow's nose, at the bottom, with a gulkin's nose, the cat cried, short, a little, brief, just enough, like the cat cried Dictionary of Russian synonyms. with a sparrow's nose adj., number of synonyms: 13 to spare (27) ... Synonym dictionary

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